Telly News Exclusive
According to Ormax’s syndicated product Showbuzz, Star Plus’ next week’s launch Veera has been tracking well and is set to grow the 10.30pm slot for Star Plus by at least 30%.
Speaking about the findings, Shailesh Kapoor, CEO – Ormax Media said: “TV Track is conducted amongst regular TV viewers across the week. Veera has broken the Showbuzz record of being the most recalled new program on Star Plus two weeks before its launch. If the campaign sustains itself well, Veera may even show a 40% growth in the 10.30pm slot.”
Result Based On: Day After Recall (DAR) of TV channel and program viewing( Ormax Media)
Press Released By- Ormax Media.
By- Team Telly News Bureau, Calcutta.
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